Logo and Branding
My work focuses on representing your essence in a way organicI want to create a image that connect with yours public and transmit yours values in each stroke.
I will accompany you to build one unique brand identity.
Mini Pack
Logo Start
- Logo
- Palette 2 or 3 basic colors
- Suggested typography
Essential Pack
Base Identity
- Primary logo (with custom typography)
- Favicon (for web and networks)
- Palette of 4-5 colors (consistent and with suggested applications)
- Recommended typography (titles and base text)
- 1 icon or simple graphic illustration (e.g. for Instagram highlights)
- 1 editable template for social media or poster
- Includes initial meeting and 1 round of reviews
Complete Branding Pack
Living Identity
- Primary logo (with custom typography)
- Secondary logo + favicon (for web and networks)
- Palette of 5-6 colors (consistent and with suggested applications)
- Typography (for titles, fonts and special uses)
- 6 original icons or illustrations (your personal style)
- 3 templates (for networks, posters or presentations)
- Business cards (print-ready design)
- Mini identity guide (short to use PDF)
Complete Pack BRANDING AND WEBSITE
IIdentity & Presence
- Complete branding (logos, colors, typography, illustrations, templates and cards)
- Website with up to 4 sections, personalized design and adapted to mobile
- Favicon, form, basic SEO and domain settings
- Complete and editable delivery + basic training
What do you need to know to choose a logo or complete branding?
Each brand has its own needs, and that's why we will build the process together, step by step. It's not the same if you're already a consolidated brand or if you are starting from scratch, if you have the clear ideas or do you need advice all the way.
The logo and the branding they will be yours image, the one who will represent you and make you highlight in front of others.
And what's the difference?
The logo is the image that you defines at first glance, while the branding is the identity of your project, theessence what you want transmitThis includes the colors, the typography and the icons, which accompany the values of the brand and help create a visual experience coherent and recognized.
If you have doubts, write to me and I will help you throughout the process!
projects
These images are the visual summary of each brand, reflecting their specific needsSome have been a rebranding, working on an existing identity, while others were created from scratch. Some needed only icons or typography, and others wanted one complete package!
Here you can see a small taste of theessence of each in one quick look.
Anandi iris
Personal Brand
Branding and web design for essential wellness therapist
This project arises from the need to give visual form to the universe of Anandi, therapist specializing in holistic health and comprehensive well-being. Its brand is built on values such as presence, care and connection with nature, and all visual development seeks to reflect this essence with sensitivity and coherence.
The logo is based on an organic and symbolic composition inspired by plant shapes, which represents growth, openness and inner balance. The handwritten lettering adds a human and intimate touch, while the subtitle “Essential Wellbeing” clearly states the brand's purpose.
The visual identity is completed with a palette of natural and soft colors, ochres, earths and cream, which convey serenity and warmth. The personalized botanical illustrations and plant icons provide a delicate visual texture, full of life, that connects directly with theenergy of nature.
You can see how I applied this image to their website.
place of peace
House for rent in nature
Peace Site is a project that combines accommodation, tranquility and nature in a privileged environment in the south of Portugal. For this assignment we have developed both the visual identity and the design of the web platform, with the aim of creating a serene, warm and functional digital experience.
The logo represents a leaf within an outline that evokes a house, a visual metaphor for shelter and harmony with the environment. The clean and soft sans-serif typography, reinforces the elegance and simplicity of the brand.
The color palette is directly inspired by the natural environment of the Algarve: the soft greens of the forests, the beige of the sand and the blue tones of the seaThis combination seeks to convey calm, balance and connection with the landscape that surrounds the accommodations, creating a coherent and evocative visual atmosphere.
In addition to the visual design, we have incorporated personalized illustrations that give the brand its own identity and reinforce the artisanal and natural spirit of the project. Small graphic details, such as drawings of the house, the tree or the horse, connect emotionally with the user and bring a layer of humanity to the whole.
With Peace Site, our goal has been to translate the calm of the place into a coherent, aesthetic and effective digital experience, fostering the connection between hosts and visitors in a space where time seems to stand still.
The pink road
Clothing brand identity
The Pink Road is a clothing brand created by a visual artist, with her own designs and a very personal essence. It is aimed at both children and adults, with a fresh, creative style and with a lot of sensitivity.
We have worked on branding and web design to reflect this artistic spirit and natural. The color palette is inspired by the landscapes of the American West: earth, desert, vegetation and open sky. The logo and illustrated symbols they connect directly with the artist's work and give each piece its own identity.
A project where illustration and fashion meet, with a unique aesthetic that highlights the art and detail in each piece.
